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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
Amore came to Socials Group at a critical point. Despite being one of Glasgow’s most established Italian restaurants, its social media presence had lost momentum. The account had been through multiple phases, multiple styles, and multiple approaches - resulting in an audience that had plateaued, limited reach, and no meaningful discovery beyond existing followers.
At the point of takeover, Amore’s following sat at approximately 6–7k, with minimal traction from new audiences.
Following the success of the commercial campaign, Amore became Socials Group’s beta client when the Socials Group offering was formally launched. This gave us the freedom to test, iterate, and build a strategy designed not for vanity posting - but for attention, reach, and long-term brand relevance.
The shift was deliberate.
We moved away from overly polished, safe restaurant content and introduced comedic, character-led concepts, experimenting across formats including professional videography, intentionally amateur-style content, POV service clips, and humour-driven scenarios. Different actors, cast members, and story structures were tested rapidly under a done-with-you approach, allowing the brand to find what genuinely resonated rather than guessing.
Within two weeks, the account generated over 10 million organic views, effectively reviving a page that had previously stalled. What followed was not a one-off spike, but a repeatable content direction that brought Amore back into cultural relevance online, especially with younger, social-first audiences who previously had little awareness of the brand.
Alongside content, Socials Group implemented a stronger review and reputation strategy, using social momentum to drive increased review volume and reinforce trust at the decision-making stage. This ensured that attention didn’t just stay online, but converted into real-world confidence and footfall.
Today, Amore is signed on a 12-month Socials Group partnership, with social media positioned as a core growth channel rather than an afterthought. The brand now operates with clarity, consistency, and momentum,vproving that even long-established venues can be re-energised when strategy replaces guesswork.
This wasn’t about growing followers, it was about making the brand relevant again.