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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This commercial was created for Blue Check Wembley as a broadcast-led campaign, supported by a wider social media rollout. The objective was to reposition the venue from a matchday overflow spot into a destination bar and restaurant that performs consistently, even when Wembley events aren’t on.
The concept leans heavily into geography and movement. The film opens outside Wembley Stadium, immediately grounding the viewer in a recognisable location. From there, the camera fast-tracks the exact walking route a guest would take from the stadium to Blue Check, pulling the viewer directly into the journey.
The perspective then flips: the camera follows the guest inside before rotating 180 degrees to reveal the bartender’s point of view, placing the audience behind the bar. This transition sets the tone for a fast-paced, playful experience, supported by CGI, sleight-of-hand effects, and practical camera trickery - including tracked table movements and dynamic in-camera illusions that required complex rigging and coordination on set.
Shot in a single day with a large cast, crew, and technical setup, the production was handled end-to-end by CommercialsGroup, from concept and logistics through to post-production. The result was one of the most technically ambitious projects in the portfolio, designed to feel immersive, energetic, and memorable.
The campaign elevated Blue Check’s perception instantly, giving the venue a level of polish and professionalism it had never previously had. Beyond driving footfall, it unlocked a clear shift into more strategic social media marketing, using the commercial as the anchor asset for ongoing brand growth.
This was about turning location into momentum - and momentum into a destination.