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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This commercial was created for Cranside Kitchen as a social-first campaign built around speed, convenience, and proximity to OVO Hydro. The objective was simple: capture pre-event energy and show how seamlessly Cranside Kitchen fits into a night out.
The film leans into handheld movement and rapid pacing, mirroring the anticipation of heading to a concert. A younger cast anchors the narrative, reinforcing accessibility and relevance, while RGB lighting and bold colour accents give the visuals a modern, digital edge.
A key focus of the commercial is the restaurant’s app-based ordering system. Rather than traditional table service, the film demonstrates how quickly guests can order through their phone, removing friction and aligning the brand with the habits of a mobile-first audience. These moments are intercut with food, atmosphere, and movement to keep momentum high throughout.
Designed primarily for social media distribution, the commercial acts as both a brand statement and a functional explainer, showing not just where Cranside Kitchen is, but how it works. Executed end-to-end by CommercialsGroup, the result is a confident, energetic piece that positions the venue as a natural extension of the event-going experience.
Eat fast, move easy - the night doesn’t wait.