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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
SocialsGroup has worked with Dotsure for over three and a half years, acting as a long-term creative and content partner across their car insurance, car warranty, and pet insurance offerings.
Unlike short-term campaign work, this relationship was built around brand continuity and scalability. On a quarterly basis, SocialsGroup travels to South Africa to deliver structured studio-based production, capturing photography and video content designed to fuel months of organic social content, paid advertising, and broader brand usage.
The creative direction leaned heavily into comedic, character-led concepts, often supported by professional voice actors. This approach allowed Dotsure to communicate complex insurance propositions in a way that felt accessible, memorable, and human - cutting through a category that typically struggles to stand out creatively.
Beyond social media, the content ecosystem extended into large-format brand assets. SocialsGroup-produced visuals have been rolled out across billboard placements in Cape Town, George, and Johannesburg, reinforcing brand recognition at scale and translating digital creative into real-world impact.
Across the partnership, some of Dotsure most successful and recognisable content has been produced under this model - creative that balances humour with clarity, and consistency with evolution. Paid ad creatives, story formats, and evergreen brand assets were all developed with longevity in mind, ensuring the brand remained visually cohesive while still feeling fresh.
This project exemplifies SocialsGroup’s ability to operate as an embedded creative function, not just a content supplier - delivering strategy, production, and execution that compounds over time.
This partnership was about building a brand voice people actually remember - year after year.