Brightsmith Launch Campaign
Social Campaign & Regional Billboards
A seamless, cinematic showcase of Hilton Birmingham’s Brightsmith on the Water, highlighting its versatility across dining, drinks, and nightlife through a polished one-take commercial for social, billboard, and internal display.
Hilton Birmingham Metropole, England, UK
Marston Green, Birmingham B40 1PP, UK
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Their story started here
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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
Commissioned by Hilton Birmingham Metropole, CommercialsGroup produced a dynamic commercial campaign for Brightsmith on the Water, a space known for transforming effortlessly between daytime dining, elegant evening service, and high-energy afterparties.
The concept was built around a one-take sequence, using hidden cuts and Steadicam choreography to maintain fluid motion while revealing the venue’s multiple atmospheres. The film showcased the welcoming terrace at night, illuminated by reflections from LED strips and fire pits, alongside the theatrics of signature cocktails, including bubble smoke effects and champagne sparklers.
Every scene was designed to mirror the refined, cinematic quality synonymous with Hilton, blending motion, light, and music to evoke a sense of sophistication and momentum.
Delivered as a full-service production by CommercialsGroup, the final campaign was distributed across social media, internal hotel screens, and regional billboards, positioning Brightsmith as the definitive destination for dining, drinks, and events at Hilton Birmingham Metropole.
The one-take concept was beautifully executed and perfectly aligned with Hilton’s premium aesthetic.