Loft Sky Bar & Restaurant
Social Campaign & Regional Billboards
A cinematic launch campaign for Hilton Woking’s Loft Sky Bar, blending luxury, atmosphere, and storytelling to unveil the hotel’s flagship dining destination across social and in-hotel screens.
Hilton Woking, England, UK
Church St W, Woking GU21, UK
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Their story started here
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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
We led a full-scale production to introduce the hotel’s newest landmark - Loft Sky Bar & Restaurant. Designed to emulate the sophistication and allure of a modern James Bond sequence, the campaign featured elegant steadicam cinematography, stylized 3D typography, and moody lighting to elevate the sense of class and exclusivity.
The final deliverables included a hero commercial, social media cutdowns, and internal screen loops across the hotel. Each piece was carefully crafted to immerse guests in the Loft experience before they even stepped inside, capturing the glow, movement, and rhythm of fine dining and high-end hospitality.
Executed from concept to final delivery by CommercialsGroup, this project established Loft as the defining atmosphere within Hilton Woking’s grand opening and set the tone for the hotel’s wider visual identity.
The visuals not only elevated the opening but have since become a signature part of the Hilton Woking experience.