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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This brand film was produced for Lychee Oriental as an overarching commercial asset for both broadcast-style use and long-term brand representation. The objective was to elevate perception through visuals alone, focusing on food quality, interior design, and atmosphere rather than overt narrative or emotion.
Shot over a dedicated production period alongside its sister venue, the film leaned into slower pacing, controlled movement, and contrast-led lighting to reflect Lychee’s refined dining experience. Probe lenses, macro shots, and close-up textures were used extensively to highlight detail, craftsmanship, and presentation, allowing the food itself to become the story.
Featuring Jimmy Lee, the film subtly reinforces credibility without overpowering the visual language. Every frame was designed with longevity in mind, ensuring the footage could be repurposed seamlessly across social cutdowns, paid placements, website use, and internal brand assets.
Handled end-to-end by CommercialsGroup, from concept through post-production, the result was a clean, premium visual library that repositioned Lychee Oriental with confidence, clarity, and scale, giving the brand assets that finally matched the quality of the dining experience itself.
This film was about letting quality speak, every detail, every dish, every frame.