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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
SocialsGroup was commissioned by Mazda Europe to produce a series of social media Reels and photography assets promoting the Mazda CX-30, built specifically for high-impact digital distribution.
The strategy centred on location as the hook. Rather than relying solely on product features, the campaign positioned the car within iconic Scottish landscapes, creating content that felt aspirational, recognisable, and inherently shareable. Filming took place across multiple landmarks, including the Queensferry Crossing and key locations throughout Edinburgh, allowing the visuals to carry both brand authority and cultural relevance.
This approach mirrored the same thinking used in high-performing brand collaborations: when viewers recognise a place, they stop scrolling. When they associate that place with a product, credibility increases. The result was content that performed not just as advertising, but as pride-driven regional storytelling - prompting organic shares from audiences who recognised the locations as much as the car itself.
The deliverables were designed natively for social platforms, with vertical-first Reels, motion-led edits, and clean photography that could be repurposed across paid and organic placements. By combining automotive cinematography with destination-led framing, the campaign positioned the CX-30 as both a lifestyle vehicle and a natural fit for exploration.
This project demonstrates SocialsGroup’s ability to apply commercial-grade thinking to social-first content, ensuring brand campaigns earn attention rather than interrupt it.
When location leads the story, the brand earns the attention.