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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This commercial was produced as a brand collaboration between Mini and Tunnock’s Tea Cakes, designed to celebrate two instantly recognisable icons through playful, high-impact visual storytelling.
The concept centred on physically transforming a Mini Cooper into a Tunnock’s Tea Cake, using a custom vehicle wrap and branded styling to create a striking, real-world spectacle. The commercial moves between the Tunnock’s factory and key Glasgow city landmarks, grounding the collaboration in authenticity while maximising local recognition and cultural resonance.
Fast-paced cinematography, dynamic vehicle movement, and drone shots were used to give the film momentum and scale, treating the car as the hero rather than relying on traditional performance or dialogue. The only on-camera presence was the son of Mr Tunnock himself, adding a subtle layer of heritage and legitimacy to the collaboration.
Shot with professional drivers and a lean cast, the focus remained on precision driving, clean compositions, and energy-driven edits. The result was a bold, memorable brand film that felt modern while still rooted firmly in Scottish identity.
Handled end-to-end by CommercialsGroup, the project demonstrated how physical brand activations and cinematic production can merge to create standout commercial content that travels far beyond traditional advertising formats.
Two Scottish icons, brought together in motion.