Their story started here
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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
It All Starts at Mondo was conceived as an emotionally led brand commercial for Mondo Coatbridge, designed to show that the restaurant is more than a place to eat, it’s a place people return to throughout the year, for every occasion that matters.
The film follows a couple across multiple seasons, weaving together moments from winter, summer, Valentine’s Day, and Christmas, all experienced within the same space. Each scene was crafted to showcase the food, atmosphere, and refinement of the restaurant, while subtly reinforcing consistency in quality and experience regardless of the time of year.
As the narrative builds, the focus shifts from visual elegance to emotional payoff, culminating in a proposal that reframes the entire story. The final moment anchors the message: Mondo isn’t just part of a routine, it becomes part of personal milestones and lasting memories.
Shot in a single production day with a lean but focused crew, the project balanced cinematic storytelling with operational efficiency. The result was a timeless brand piece that positions Mondo as a year-round destination, rooted in emotion, class, and continuity.
This was about showing that every season, every moment, and every memory can start at Mondo.