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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
Mondo Coatbridge partnered with SocialsGroup at a pivotal point in the brand’s lifecycle. While the restaurant had strong footfall and an established reputation locally, its online presence did not reflect the experience inside the venue. Content was inconsistent, reactive, and visually flat - and crucially, it was failing to connect with a younger, social-media-driven audience.
The objective was clear: modernise perception without alienating existing customers.
Under the SocialsGroup restaurant package, we delivered a full brand reset across strategy, content, automation, and consultancy. Professional photography and videography were introduced to replace ad-hoc visuals, capturing food, drinks, service, and atmosphere in a way that felt intentional, cinematic, and current. Short-form video became the core driver, using trend-aware formats, POV service moments, humour, and experience-led storytelling to meet a new audience where they already were.
Beyond content, we implemented automated chatbot infrastructure, giving Mondo instant 24/7 responses to bookings, FAQs, opening times, and enquiries - removing friction for customers and reducing pressure on staff during service. This shifted social media from a passive channel into an operational support tool.
Alongside execution, SocialsGroup provided ongoing consultancy around tone, audience segmentation, and brand behaviour. Content was deliberately balanced: high-energy, social-first pieces to attract new customers, paired with polished, experience-led visuals that reassured existing diners that quality and consistency hadn’t changed.
The result was a visible shift in brand perception. Mondo moved from feeling locally known to digitally relevant. Social media became a discovery channel for new guests, not just an update board for regulars. Engagement increased, enquiries became easier to manage, and the restaurant developed a clear, confident online identity that matched the experience inside the venue.
This project demonstrates SocialsGroup’s ability to bridge generations., evolving a brand forward without breaking what already works.
This was about future-proofing the brand , attracting the next generation without losing the one that built it.