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Their story started here
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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This campaign was created for The Barnyard with one clear objective: drive wedding bookings by replacing generic venue visuals with a story people would feel, remember, and emotionally attach themselves to.
The film opens quietly, following a couple sharing a meal at the venue while browsing a wedding brochure. As the woman closes her eyes, the narrative flashes forward through her future, all set within different spaces across the Barnyard estate. A wedding day reveal. A marquee speech. A baby shower. A family meal with a pram beside the table. A later-life celebration in another part of the venue.
Each moment is matched seamlessly through cinematic transitions, reinforcing the idea that this single place can host a lifetime of milestones. The story then collapses back to the present moment, where a tear runs down her face as she smiles and realises she’s found “the one” — not just the partner, but the venue itself.
Shot in a single day with a focused cast and crew, the project was handled end-to-end by CommercialsGroup, from concept through post-production. The shift from traditional drone footage and photography to emotionally led storytelling transformed how the venue was perceived almost immediately.
Within the first month alone, the commercial generated over £100,000 in wedding bookings before paid ads were even introduced. It has since become the venue’s most referenced and reused asset during quieter booking periods, repeatedly described by viewers as a “goosebumps” or “tear-jerker” piece that stays with them long after watching.
The place to say ‘I do’ - not just once, but for a lifetime.