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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This social-first commercial was produced for Travel Squad to promote Sail Squad - a curated group sailing experience positioned as a more accessible alternative to luxury travel, without sacrificing excitement or quality.
Shot across a full week in Croatia, the film was built around immersion. FPV drones, cinematic drones, wide-angle lenses, and handheld POV sequences were used to place the viewer directly inside the experience - on deck, in the water, in the crowd, and in the moments between.
The narrative follows the perspective of a single character while weaving through the wider group, creating a personal, emotional through-line within a much larger social environment. Over 200 guests took part across ten yachts, with eight core characters anchoring the story. Every participant gave consent, allowing the production to authentically capture real reactions, friendships, and shared moments rather than staged performances.
3D text, animated graphics, and rhythmic editing were layered over the visuals to deliver key calls to action without interrupting momentum. A poetic voiceover ties the experience together, framing the trip not just as a holiday, but as a catalyst for connection, confidence, and unforgettable memories.
Handled end-to-end by CommercialsGroup, the project blended documentary-style realism with high-impact commercial storytelling, creating a piece designed to convert curiosity into bookings by making viewers feel like they were already part of the group.
This wasn’t about selling a destination - it was about selling the feeling of belonging.