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our department thought our internal teams would handle this sort of thing - but after our discovery call, the penny dropped as to why we don't....
..I didn't think it was going to work for our brand, as I couldn't see a Japanese commercial anywhere - once it was explained that each commercial is created to our target customer, it all made sense.
The commercial brought roughly an extra £9,000 in the first month...
...after posting the commercial and getting 36k views with only a £200 marketing campaign and competition copyright behind it...
The creative is across our entire hotel's internal monitors, email campaigns and socials boosting professionalism and trust to our customers...
This project was developed to strengthen Sanjugo’s presence on Uber Eats, reframing delivery as an extension of the in-restaurant experience rather than a downgrade.
Built around humour and contrast, the campaign plays on a familiar moment, choosing between cooking or ordering in — and flips expectations to position Sanjugo as the obvious choice. The creative approach leaned into playful storytelling, supported by a bespoke jingle designed to anchor the brand in the viewer’s memory and reinforce recall beyond the screen.
Rather than focusing on logistics or speed, the commercial elevates delivery through personality and theatre, suggesting that when you order Sanjugo, you’re not just receiving food, you’re bringing the chef, craft, and care into your home. This allowed the brand to stand out within a crowded delivery landscape dominated by functional messaging.
Shot with a lean crew in a single day, the campaign delivered a hero commercial alongside social and regional rollout assets, driving awareness and consideration across Sanjugo’s London locations while aligning seamlessly with Uber Eats’ platform marketing.
This was about turning delivery into part of the Sanjugo experience, not a compromise.