Hospitality marketing systems · UK, UAE, USA

We grow followers, views and full dining rooms.

10 billion+ organic views generated. Millions in client revenue. The full marketing system for hospitality, installed and measured.

Get started

10 billion+ organic views43+ brands worldwideUK · UAE · USA

Scroll · the site builds itself around you

01The coffee shop

280+ creators shoot rooms like this every week.

12+ posts a month · planned, shot, edited, posted.

One system for every kind of venue.

02The taqueria

TapBack · DM automation

any tables tonight?? 🙏

Book a table →

✓ Booked · tonight 19:30

ScanTrack turns happy tables into five-star reviews.

43+ brands worldwide run their marketing on it.

03The supper club

Monthly check-ins, quarterly strategy, 24/7 WhatsApp.

Fractional CMO oversight on every account.

£20M+ in client revenue influenced.

04The diner

A younger audience won without losing the loyal one.

Then an STV & ITV commercial.

Mondo Coatbridge: one video, 3,000,000 views, full tables.

05The omakase counter

Lychee · one cinematic shoot became a quarterly system.

Salt & Chilli · a fast-moving social and paid engine.

Lychee Oriental and Salt & Chilli run their content on it.

06The trattoria

Demand engineered before the doors opened.

209k views on a single launch post.

Malocchio launched on it from zero. Packed since day one.

07The patisserie

Review funnels and wallet-pass loyalty built in.

The after-dinner crowd finds you on the feed.

Amore Glasgow: revived from stagnant to 10M+ views.

Live work

The wall updates itself. So do their bookings.

Every post is real and running right now for a SocialsGroup client. Hover to play · tap through to watch it on the platform.

The problem

A customer just messaged you. You won't see it for 27 minutes.

They asked three restaurants at once. The one that answers first takes the table.

19:04 · Friday night

hi! any chance of a table for 6 tonight? 🙏

Competitor replies in 1 minute · booked ✓

You reply 27 minutes later

Six covers. £300+. Gone.

78%

book with the first restaurant to reply

45 min

average reply time on a busy night

60%

of DMs go completely unanswered

£300+

walks with every table of six you miss

The system

Foundations first. Then it compounds.

Most agencies start and stop at posting. We build the base, then wire everything to money.

Foundations

Brand, positioning, socials access and the systems install · the base everything runs on.

Brand revampSocials accessSystems install

Funnel

DM automation, booking links and offer pages · every view lands somewhere we own.

TapBack™ DM automationBooking linksOffer pages

Content

Viral-grade video from our 280+ creator network, made to be shared, not just posted.

280+ creators7 content typesDone-for-you

Retention

Wallet passes, visit tiers and review funnels turn first-timers into regulars.

RestaurantMetrics™Wallet passesReview & Reputation

One integrated system · foundations feed the funnel, the funnel feeds the content, the content feeds retention. Then it repeats, stronger.

The mechanism

What a funnel actually looks like

The bit no content agency builds. Here is exactly where a view goes, from the feed to a booked table to a customer you can count.

Attention

The reel

Viral-grade video, made for your customer, shot by the network.

Capture

TapBack™

The DM replies for you, answers the FAQ, drops the link.

Convert

Booking

Straight to the table. The visit is the goal, not the like.

Retain

Wallet pass

A pass in Apple Wallet ties them to a repeat-visit tier.

Prove

RestaurantMetrics™

Redemption links to the till. Covers, not impressions.

Repeat

The regular

Review funnel fires, the loop starts again, stronger.

TapBack™ alone adds 3-5 covers a week · £75-£125 in new revenue, every single week.

Portfolio

Work that scales businesses, not just brands.

43+ brands worldwide, from independent operators to Hilton.

25M views

from one organic video

Amore Glasgow · a single reel, counted across Facebook, Instagram and TikTok.

15.7M views

one video, two platforms

Mondo Coatbridge · "No tomatoes please." ran away on Instagram and TikTok.

Packed

from day one

Malocchio · demand built before the doors even opened.

Also shot for Uber Eats, BMW, Mazda, Hilton and dotsure · see CommercialsGroup

Results

Measured in money, not likes.

Judged on covers, repeat visits and revenue · from the owner's side of the pass.

£9,000 · extra revenue · month one36k · views from a £200 campaign£20M+ · client revenue influenced5-10x · lifetime value of a regular vs a one-off

"The commercial brought roughly an extra £9,000 in the first month, from 36k views with only a £200 campaign behind it."

Kai McInness · Owner

"The creative is across our entire hotel's internal monitors, email campaigns and socials, boosting professionalism and trust."

Kelly Shivers · General Manager

The alternative

The CMO you can't afford to hire

You're choosing between four things. We'll frame all four honestly and let the gap speak.

SocialsGroup

In-house CMO

Freelancer / SMM

Do nothing

What you get

A studio, a 280+ creator network and the operating system

One person, however good, and their salary

Someone who posts

You stay the marketing department

The funnel

Content → funnel → loyalty → attribution, installed

Strategy, then it depends on a team they don't have

Rarely a funnel, never attribution

Whatever you find time for, between services

Measured on

Covers, repeat visits and revenue

Often brand, not bookings

Followers and likes

Invisible to the crowd choosing on the feed

When someone leaves

Keeps running whoever's off that week

They leave, you start again

Cheap, and it tends to show

The tables you don't fill

SocialsGroup

A studio, a 280+ creator network and the operating system
Content → funnel → loyalty → attribution, installed
Covers, repeat visits and revenue
Keeps running whoever's off that week

In-house CMO

One person, however good, and their salary
Strategy, then it depends on a team they don't have
Often brand, not bookings
They leave, you start again

Freelancer / SMM

Someone who posts
Rarely a funnel, never attribution
Followers and likes
Cheap, and it tends to show

Do nothing

You stay the marketing department
Whatever you find time for, between services
Invisible to the crowd choosing on the feed
The tables you don't fill

Why now

The most visible restaurant wins. Not the most talented.

Your competitors with worse food are getting more customers. The gap is timing, not talent · here is what moving now actually buys.

3-5 covers

Every week you wait has a cost

TapBack™ alone adds 3-5 covers and £75-£125 in new revenue a week. A quarter spent waiting is a four-figure decision.

78%

First to reply takes the table

Most restaurants still answer in 45 minutes. The first venue in your area to answer in 60 seconds takes the 78% who book with whoever replies first · until everyone catches up.

5-10x

Regulars compound. So does the data

A kept customer costs five times less and is worth 5-10x more over their lifetime. Every month the system runs, the moat gets deeper.

Everything you've tried before does something. None of it installs a system · that is why now.

The team

A full crew, not a freelancer.

Founded by Commercial & Marketing Director Connor Grant in 2021. Operators, creatives, editors and a 280+ creator casting network.

Connor Grant

Founder & CMO consultant

Jenny

Hospitality CMO consultant

Celine

Marketing strategist

Yulia

Creative director

Kai

Operations & automation

Sarah

Client experience

Aleks

Content strategist & creator

Chris

WhatsApp & automation dev

Laura

Marketing & team mindset

Kirsty

Therapist for business owners

Rich

Video editor

Zeenat

Performance strategist

Abdul Rafay

Video editor

Muhammad Ali

Video editor

Backed by an advisory board across sales, growth and creative · and 280+ cast creators shooting on location every week.

Clients

Who we work with.

Independents, groups and global names · run daily on the same system.

Restaurants run by SocialsGroup · brands shot by CommercialsGroup

Get started

Your restaurant is next.

30 minutes with the team. We show you the system running live for venues like yours.

Get started

10 billion+ organic views · 43+ brands · UK, UAE, USA

We grow followers, views and full dining rooms.

10 billion+ organic views generated. The full marketing system for hospitality, installed and measured.

Get started

Coffee shops, taquerias, supper clubs, diners, omakase counters, trattorias, patisseries. The rooms change. The system that fills them does not.

The system

Foundations

Brand, positioning, socials access and the systems install · the base everything runs on.

Funnel

DM automation, booking links and offer pages · every view lands somewhere we own.

Content

Viral-grade video from our 280+ creator network, made to be shared, not just posted.

Retention

Wallet passes, visit tiers and review funnels turn first-timers into regulars.

What a funnel actually looks like

Attention

The reel

Viral-grade video, made for your customer, shot by the network.

Capture

TapBack™

The DM replies for you, answers the FAQ, drops the link.

Convert

Booking

Straight to the table. The visit is the goal, not the like.

Retain

Wallet pass

A pass in Apple Wallet ties them to a repeat-visit tier.

Prove

RestaurantMetrics™

Redemption links to the till. Covers, not impressions.

Repeat

The regular

Review funnel fires, the loop starts again, stronger.

You won't see the message for 27 minutes

A customer asks three restaurants for a table. The first to reply takes it.

78%

book with the first restaurant to reply

45 min

average reply time on a busy night

60%

of DMs go completely unanswered

£300+

walks with every table of six you miss

Live from our clients' feeds

The team

Connor Grant

Founder & CMO consultant

Jenny

Hospitality CMO consultant

Celine

Marketing strategist

Yulia

Creative director

Kai

Operations & automation

Sarah

Client experience

Aleks

Content strategist & creator

Chris

WhatsApp & automation dev

Laura

Marketing & team mindset

Kirsty

Therapist for business owners

Rich

Video editor

Zeenat

Performance strategist

Abdul Rafay

Video editor

Muhammad Ali

Video editor

"An extra £9,000 in the first month, from 36k views with a £200 campaign behind it."

Kai McInness · Owner

The CMO you can't afford to hire

SocialsGroup

A studio, a 280+ creator network and the operating system · Content → funnel → loyalty → attribution, installed · Covers, repeat visits and revenue · Keeps running whoever's off that week

In-house CMO

One person, however good, and their salary · Strategy, then it depends on a team they don't have · Often brand, not bookings · They leave, you start again

Freelancer / SMM

Someone who posts · Rarely a funnel, never attribution · Followers and likes · Cheap, and it tends to show

Do nothing

You stay the marketing department · Whatever you find time for, between services · Invisible to the crowd choosing on the feed · The tables you don't fill

The most visible restaurant wins

3-5 covers

Every week you wait has a cost

TapBack™ alone adds 3-5 covers and £75-£125 in new revenue a week. A quarter spent waiting is a four-figure decision.

78%

First to reply takes the table

Most restaurants still answer in 45 minutes. The first venue in your area to answer in 60 seconds takes the 78% who book with whoever replies first · until everyone catches up.

5-10x

Regulars compound. So does the data

A kept customer costs five times less and is worth 5-10x more over their lifetime. Every month the system runs, the moat gets deeper.

The rooms we fill